As historians bring more women’s stories to light, cosmetic companies want to show they are listening while still capitalizing on the popularity of women’s empowerment. After all, can you be a woman worth remembering if you didn’t at least try to make yourself look good? Those who sell us beautifying merchandise think not.
Like having a father who refuses to recognize your legitimacy, beauty is pain. Nobody knows this better than King Henry VIII’s eldest daughter. She’s a confident queen ready to burn heretics who won’t accept Catholicism and ladies who refuse to shave their body hair.
Mary doesn’t want to hear your excuses unless your copious amount of hair is in the form of a shirt meant to show your devotion to God. She wants you to obey her edicts.
True, her husband (who is coming home any day now, she swears) will be the only one who gets to see the product’s results, but Gillette is still excited to bring this queen into the fold. Like the monarchy, Gillette started its life by offering its services only to men, but it’s making up for lost time (and lost money) by solving all some lady problems.
No, not societal issues that keep a queen like Mary down, but ones that matter. Like how to combat the body hair that otherwise keeps a damsel from making a match with someone who will give her power by proximity.
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